We inspire and enable brands to distance themselves from Entropy, and to discover their Positive Valence- their basic building block that is authentic, inherent and inspiring. Using our proprietary Design process, we help them maximize the potential of their Positive Valence towards fulfilling the fundamental needs of their customers. This makes their brand more meaningful to its business strategy and its customers. It instills a strong sense of confidence among all stakeholders resulting in lasting relationships and better growth prospects.


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needs, demands, opportunities

Gain insights through research and analysis, implicit and explicit needs

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understand, connect, strategise

Consider and analyze all angles before innovation, specs, features, packaging, strategy

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possibilities, conceptualize, envision

Concepts, functional and visual, formal themes, silhouettes, color story, house-style and mechanisms

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create, test, refine,      deliver

3D models, detailing, engineering, drawings, KLD, models, prototyping

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unlock potential, multiply impact

Affordances, capitalize an idea and offer other variants or options mix and match ideas



Having grown as a brand, we have augmented our services portfolio to provide the highest level of design delivery to our clients. Take a look at the Lokusdesign family.

A leading, print communication company, with over 55000 sq. ft. of high quality outputs for indoor and above 7 lakh sq. ft. of outdoor applications. Elan Vital is a leader in the industry. Loyalty of top corporate houses and leading advertising agencies for more than a decade is a testimony of our reliability, quality and service.

monsoonfish is an app development company with the design edge. There are 2 million apps on the Apple app store and we believe that only great (not just good) design can make your app stand out, be downloaded and more importantly used. We make apps that engage, connect, entertain, educate, inform the consumer and provide long-term value to our brand customer.