We inspire and enable brands to distance themselves from Entropy, and to discover their Positive Valence- their basic building block that is authentic, inherent and inspiring. Using our proprietary Design process, we help them maximize the potential of their Positive Valence towards fulfilling the fundamental needs of their customers. This makes their brand more meaningful to its business strategy and its customers. It instills a strong sense of confidence among all stakeholders resulting in lasting relationships and better growth prospects.
 

OUR DESIGN PROCESS

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IDENTIFY

needs, demands, opportunities

Gain insights through research and analysis, implicit and explicit needs

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INTEGRATE

understand, connect, strategise

Consider and analyze all angles before innovation, specs, features, packaging, strategy

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INNOVATE

possibilities, conceptualize, envision

Concepts, functional and visual, formal themes, silhouettes, color story, house-style and mechanisms

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TRANSLATE

create, test, refine,      deliver

3D models, detailing, engineering, drawings, KLD, models, prototyping

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MAXIMIZE

unlock potential, multiply impact

Affordances, capitalize an idea and offer other variants or options mix and match ideas

LEADERSHIP

Chandrashekhar Badve
Chandrashekhar Badve

Founder Director - Design, Strategy & Marketing, Lokus Design Pvt. Ltd.

A firm believer in delivering impactful design solutions; Shekhar is responsible for driving the corporate strategy and marketing operations including organizational growth and lead design strategy advisory for its key clients.

Milind Risaldar
Milind Risaldar

Founder Director - Elanvital Pvt. Ltd.


With robust experience in handling large/mega brand partner projects, Milind is responsible for the company’s aggressive large experiential spaces and legal portfolio along with spearheading Elanvital, a group company focusing on printing solutions.

Siddharth Kabra
Siddharth Kabra

Director, Monsoonfish


With a keen interest in the amalgamation of design & technology, Siddharth leads the technology & IPR portfolios while heading Monsoonfish, a group company focusing on creating brand engagement through strategic design-technology interventions.

GROUP COMPANIES

Having grown as a brand, we have augmented our services portfolio to provide the highest level of design delivery to our clients. Take a look at the Lokusdesign family.

A leading, print communication company, with over 55000 sq. ft. of high quality outputs for indoor and above 7 lakh sq. ft. of outdoor applications. Elan Vital is a leader in the industry. Loyalty of top corporate houses and leading advertising agencies for more than a decade is a testimony of our reliability, quality and service.

monsoonfish is an app development company with the design edge. There are 2 million apps on the Apple app store and we believe that only great (not just good) design can make your app stand out, be downloaded and more importantly used. We make apps that engage, connect, entertain, educate, inform the consumer and provide long-term value to our brand customer.