We reduce Entropy to help brands imagine and create their future.

Over the last 19+ years, our work has helped our clients to address a variety of critical challenges: 

  • from affecting and managing effective brand transformations, to facilitating their market entry and product diversification initiatives;
  • from designing rich, immersive experiences for their customers and employees, to driving brand-led innovation across touchpoints- identity, communication, products, packaging, and retail;
  • from gaining specific insights into their markets and industries, to having a comprehensive perspective on social behavior and branding trends.
  • Only the 3rd company globally to design US FDA approved F=1 child resistant pack
  • Actionable insights and innovative ideas that yielded 13 US Patents for a leading global developer and marketer of medical devices
  • Brand identity design revamp that powered a 280% topline growth in less than a decade for one of India’s leading electrical equipments brand

  • Clutter breaking retail innovation design that delivered 10X in sales for a leading alcobev brand during the very first month of its new product launch

  • Design optimization that slashed packaging costs to 1/6th, for one of India’s emerging ice creams brands

  • Design strategy that helped one of India’s leading menswear brands increase its share of self consumption sales vis-á-vis gifting sales by more than 3X within 2 years

Our Clients

Our Services

Brand & design strategy consulting

We collaborate with brands to devise, employ, and manage a robust strategy and a clear roadmap to propel their businesses to the next level. This helps brands navigate business complexity by providing a strong anchor for decision making, and equips them to effectively live up to their Purpose for an authentic and comprehensive Brand Experience.

  • Brand-led business transformation
  • Brand entropy mapping
  • Brand ethos audit & definition: positive valence, values, purpose, vision, promise/ value proposition, personality, positioning
  • Brand architecture audit & definition- signposting, portfolio rationalization, scheme for verbal & visual identity design
  • Innovation strategy audit & design
  • Service design
  • Customer experience audit & design
  • Employee experience audit & design
Brand identity & communication design

We believe that brand identity can be a strategic differentiating asset which can create an instant emotional connect with people. We design brand identities and communication that drive a strong differentiation and recall while aligning with the brand ethos in a simple and effective manner.

  • Brand identity design system: verbal (name, tagline), & visual (logo & visual language, mascot) identity design
  • Brand collateral design
  • Retail visual identity & design system
  • Spatial graphics & collaterals: retail stores, offices, restaurants, exhibitions
  • Communication strategy audit & planning
  • Communication collateral design
Packaging design

We help brands stimulate demand for their products through compelling packaging structure and graphic design that resonates with the values and needs of their customers while optimizing costs to deliver a strong return on their packaging investment.

  • Packaging architecture and house style development for diversified product portfolios
  • Packaging structure design
  • Packaging graphics (label) design
Spatial experience design

We create an indelible impact on the hearts and minds of people through rich, holistic, and engaging experiences that enliven excellence, consolidate legacy and inspire positive action.

Museums | Brand/ Product Experience Centers | Retail Spaces | Office Spaces | Exhibitions | Environmental Graphics & Signage System

  • Content research
  • Narrative development
  • Overall experience & concept design
  • Space design
  • Detailed design drawings
  • Content development
  • Vendor management & turnkey design execution
  • Project management consultancy
  • DPR preparation


  • “With Lokusdesign, you get a great combination of deep human insights, strong strategic design capabilities, and a proactive, solution-oriented team of experts you can count on. Having them as your partner really helps you navigate business complexity while identifying and realizing potential opportunities through design for a strong impact. We partnered with them to reinvigorate the legacy combo-pack business through design. Together, we evolved a comprehensive system of service experience, packaging and POSM design optimized for the retail context. This new system has been very well received by our trade partners and consumers, and we look forward to it delivering a strong business dividend over time. As a leading brand in a late maturity/ decline market, you’ve got to think beyond competition to grow your business. And we are glad that our partnership with Lokusdesign helped us successfully achieve that.

    Shawn Chandy, Marketing Lead- Fabric Business, Raymond
  • Our brand needed a contemporary strategy to reflect the growing impact of our business and the current market realities. Lokusdesign’s team helped us distill it, articulate it, and transform it from strategy through execution. Their methodical approach to understanding our business and culture, rigorous application of the brand strategy framework, and attention to detail ensured our stakeholders understand not just ‘how’ to apply our Brand Code, but also ‘what’ our brand stands for, and ‘why’ it is expressed the way it is. Most of all, Lokusdesign’s culture aligns with our brand values of expertise and agility; and its team feels the same sense of ownership for our brand, the way we do. This shared ownership has been key to building a brand that we all feel proud to associate with!”

    Milesh Gogad, Chief Marketing Officer, Indegene
  • “Havells with a 25 year track record in the electrical industry set out to create new benchmark in 2007 with the acquisition of Sylvania Globally. This involved lot of challenges and changes at Havells. One such change that was sought was in changing the logo of the company to keep pace with the changing times. We are proud to have selected M/S Lokus Design Pvt. Ltd., a Pune based design powerhouse. The thought process and diligent working by the team brought out the best. The team was very well focused and skilled to handle such huge task. Lokus Design Pvt. Ltd. Worked closely with me and my team in creating the future for Havells brand. We at Havells are extremely pleased in choosing Lokus Design Pvt. Ltd. as our partner and look forward to use them more.”

    A Vijay Narayanan, VP Marketing, Havells
  • “Working with the Lokusdesign team has been a creative and a beautiful journey. Their capability of combining attributes of Brand Identity to the design aspects of Packaging is quite remarkable. The team has the capacity to listen & observe well before putting in their word. It provides a sense of working comfort, which is an absolute must to deliver great work.”

    Zervin Rana, Director, Dinshaw's Dairy Foods
  • “What you have created for us is so powerful and amazing… And the beauty of it is that it is growing on us on a daily basis. The more we look at it, the more we think about it, the more we have started falling in love with it. It is very meaningful and relevant to who we are and truly represents our soul as an organization. I am amazed at the kind of impact it has on our clients. Thank you for creating something so marvellous for us!”

    Anurag Agarwal, CEO, Natural Remedies
  • “Our experience with Lokus Design has been absolutely very comfortable right from the point we interacted during the emplacement till today. Lokus Design though did not carry any previous experience of handling a client from financial industry, has been innovative and have quickly adapted to the needs of our customers (both internal and external). Their expertise in creating attractive and effective marketing materials has benefited us. With time passing by I am sure one day we will be proud to say that we definitely made the right choice in selecting Lokus Design as our creative servicing agency.”

    Avinash Sorte, Sr. Manager- Business Development & Marketing, Bajaj Auto Finance
  • “After my grandfather, Late Shri Dajikaka Gadgil passed away, preserving each of his memory has been a dream for each one of us. Lokus Design’s efforts have been remarkable and they have made an essential part of our dream come true. I could relive each moment by experiencing the love and respect towards him through their exceptional team efforts and noteworthy creativity.”

    Saurabh Gadgil, Managing Director, P.N. Gadgil Jewellers Pvt. Ltd.
  • “It gives me great pleasure to write about Lokus Design, a design consultancy office in Pune and the young, brilliant and dedicated group of designers who work for it. Their office has put up a well-coordinated team of professional designers. The members of the team showed eagerness to approach every component of the project in the right spirit of designers’ problem-solving process; whether it was design of the campus and the buildings within the campus and their interiors, or creating a total corporate identity of the Institute, or designing of all the promotional literature including the website. The Lokus Design team worked closely with me and my colleagues while participating in the task of evolving educational ethos and pedagogical methodology. It had indeed been a pleasant experience working with the Lokus Design team.”

    H Kumar Vyas, Design Educator & Founder Faculty of Industrial Design at NID (Ahmedabad)