Tata Technologies

Tata Technologies

Designing brand identity, marketing collaterals and design innovation for Tata Technologies.

Challenges:

For an event that was about winning and setting goals that shape futures, Lokusdesign was asked to build design that would be adaptable across a range of collaterals. It would also entail designing innovative brand touch points. For the Tata Technologies Annual Report, Lokusdesign was in charge of concept and theme development, design innovation and roll-out, which comprised a complete revamp from existing monotonous designs.

Solution:

Lokusdesign created a wonderful concept and theme that went hand-in-hand with the philosophy behind their event in UK. Through effective use of brand colors and reinforced brand values, brand identity and collateral design were done with growth, expertise and winning at the core.