Park Avenue

Park Avenue

Park Avenue needs to modernize existing packaging identity and graphics, with new packaging to cater to 4 occasions; business, travel, leisure and evening. The positioning for Park Avenue body deodorants will be to ‘Play the Lead’.

Challenges:

Modernizing the existing Park Avenue brand which held strong visual equity, aiding it to improve sales.

Solution:

Through contemporized packaging identity and graphics that trigger a strong feeling of quality of offering, product experience, uniqueness and credibility, Lokusdesign reinforced the Park Avenue brand vision of being the most favored grooming brand for men through creation of a house style of nine variants. We cued the Park Avenue brand personality to stylish, sophisticated, mature and contemporary, inducing purchase decision at retail points.