Park Avenue

Park Avenue

Park Avenue needs to modernize existing packaging identity and graphics, with new packaging to cater to 4 occasions; business, travel, leisure and evening. The positioning for Park Avenue body deodorants will be to ‘Play the Lead’.


Modernizing the existing Park Avenue brand which held strong visual equity, aiding it to improve sales.


Through contemporized packaging identity and graphics that trigger a strong feeling of quality of offering, product experience, uniqueness and credibility, Lokusdesign reinforced the Park Avenue brand vision of being the most favored grooming brand for men through creation of a house style of nine variants. We cued the Park Avenue brand personality to stylish, sophisticated, mature and contemporary, inducing purchase decision at retail points.

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