Nilon’s was perceived as a low-end pickle and spices brand. This was further aggravated by their existing packaging, which did not shout out about its’ quality or richness in flavor. An intensified effort to revitalize the entire line of Nilon’s products was what Lokusdesign was entrusted with.
To match brand requirements and elevate brand value, Nilon’s packaging graphics had to scream premium. This meant development of premium sub-categories within a range of products and developing a set house style that looks regal, rich and elegant. The result was a full line from premium pickles to mass range pickles, jams, spices and other flavorful products that now adorn the retail shelf and bring in tremendous sales.