Mahindra

Mahindra

Design the brand which can create aspirational positioning in a highly competitive and over crowded market also create an opportunity for brand Mahindra to connect to the youth.

Challenges:

Mahindra had to establish itself strongly with a “WOW” in a highly competitive two wheeler/ bikes market.  They had to break the perception of “Brand Mahindra” as a commercial vehicle brand.

Solution:

Creation of brand identities for ‘Mojo’ and ‘Stallio’, where ‘Mojo’ has a highly urban and stylish personality, sexy charm, passion, cult image and is a means to escape and ‘Stallio’, inspired from a powerful and faithful ‘Stallion’, becomes the second soul-mate of the rider, one that helps overcome challenges and is a means to achieve aspiration.