ITC

ITC

Packaging structure innovation and product structure innovation for premium range of body and haircare products.

Challenges:

Designing packaging structures and product structures involved understanding brand needs and ensuring that existing market mindshare of past products is carried forward as heritage, while adding a new-age and luxury promise to it. Design innovation to create aligned packaging and product designs required precision.

Solution:

And Loksudesign delivered precision by facilitation the successful launch of mega brands! We did this through qualitative design, research, usability analysis, design innovation and the inclusion of unique, formal attributes, all leading to:

  • Effective translation of the brand image into the most critical customer touch points
  • High-brand perception through packaging and other design solutions
  • Productivity & Cost Optimization