Communication strategy and service brand identity design to improve upon sales.


Customers did not understand the product offerings and services well, owing to communication gaps and perception of being an unnecessarily expensive player in a market of value players. Insufficient brand touch points and confusing communication lacked visual simplicity and a unified strategy.


Lokusdesign identified effective brand touch points and strategically targeted market communication needs, creating a multi-point effect. The expression of value was highlighted in their service offering, with simplification and aligning of collaterals to a central thought leading to a differentiated customer perception in a cluttered service market. Together, the efforts facilitated growth to achieve unprecedented results.

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