Customers did not understand the product offerings and services well, owing to communication gaps and perception of being an unnecessarily expensive player in a market of value players. Insufficient brand touch points and confusing communication lacked visual simplicity and a unified strategy.
Lokusdesign identified effective brand touch points and strategically targeted market communication needs, creating a multi-point effect. The expression of value was highlighted in their service offering, with simplification and aligning of collaterals to a central thought leading to a differentiated customer perception in a cluttered service market. Together, the efforts facilitated growth to achieve unprecedented results.