Revamp brand identity of Havells to raise brand perceptions and be at par with global competition.
Havells experienced lack of brand discipline with existing brand identity, rigid logo with limited adaptability and usage. Owing to an uninspiring brand that failed to match global competitors and outdated packaging, Havells was failing to reach consumers.
Lokusdesign initiated a radical rebranding project which improved the company’s brand value, brand positioning – and fortunes. Unified brand image led it to be more international, adaptable, while increasing brand value through better customer perception; aiding it to be a globally recognized, trendsetting corporation that delivers excellence through products. Through creation of a new identity, we captured the company’s brand essence; Dynamic, Leader & Stability.