Nestle

Cadbury

Design a premium gifting pack which leverages panned chocolate of various flavours to gain acceptance within Free Spirited TG. Cadbury Celebration new pack: for year-round and seasonal gifting.

Challenges:

The pack should look premium and be voluminous, while maintaining its affordability. Pack form, structure and finish should be have ‘emotional connect’, satisfy the gifter’s aspirations and strongly represent ‘celebration’.

Solution:

After understanding the audience psyche, we arrived at developing an all season pack.  Reusability factor has been considered. Inspired from the jewelry box, gives a very royal feeling and importance of chocolates being the treasure. Concept has a solid opaque lid with branding on the top. A lot of emphasis has been laid on detailing and texture of the material on the pack to make it look more appealing and enhance is value chocolates and brand.