At Lokusdesign, we inspire and enable brands and organizations to distance themselves from the Entropy, and to discover their Positive Valence- their basic building block that is authentic, inherent and inspiring. Using our proprietary Design process, we help them maximize the potential of their Positive Valence towards fulfilling the fundamental needs of their customers. This makes their brand more meaningful to its business strategy and its customers. It instills a strong sense of confidence among all stakeholders resulting in lasting relationships and better growth prospects.
Work that can help you to address a variety of critical business challenges:
- from managing Brand Transformations, to facilitating Market Entry and Brand Diversification;
- from driving Brand-led Innovation across touch points- Identity, Communication, Packaging, and Retail,- to designing rich, immersive Experiences for diverse audiences;
- from gaining Actionable Insights into markets and industries, to having a comprehensive perspective on Social Behaviour and Branding Trends.
- An award-winning team that has co-created value with 100+ prestigious clients over the last 15+ years
- Optimized Design that slashed packaging costs to 1/6th for an emerging ice creams brand
- Actionable insights and innovative ideas that yielded 13 US Patents for a leading global developer and marketer of medical devices
- Clutter breaking retail design innovation that delivered 10X in sales for a leading alcobev brand in the very first month of its new product launch
- Brand Identity revamp that powered a 280% topline growth in less than a decade for a leading electrical equipments brand
- Only the 3rd company globally to design US FDA approved F=1 child resistant pack
We help brands gain sharp, critical, and actionable insights into the needs, values, and behaviour of their stakeholders through a human-centered approach of observing and listening to them in their specific context without any preconceptions.
Brand Strategy + Design:
We collaborate with brands to devise, employ, and manage a robust strategy and a clear roadmap to propel their businesses to the next level. This provides a strong anchor for decision making and equips brands to effectively deliver on their Promise consistently across touch points for an authentic and comprehensive Brand Experience.
We help brands reinvigorate demand for their products through compelling packaging structure and graphic design that fulfills fundamental needs of their customers while optimizing costs to deliver a strong return on their packaging investment.
We create an indelible impact on the hearts and minds of people through rich, holistic, and engaging experiences that enliven excellence, consolidate legacy and inspire positive action.
needs, demands, opportunities
Gain insights through research and analysis, implicit and explicit needs
understand, connect, strategise
Consider and analyze all angles before innovation, specs, features, packaging, strategy
possibilities, conceptualize, envision
Concepts, functional and visual, formal themes, silhouettes, color story, house-style and mechanisms
create, test, refine, deliver
3D models, detailing, engineering, drawings, KLD, models, prototyping
Founder Director - Design, Strategy & Marketing, Lokus Design Pvt. Ltd.
A firm believer in delivering impactful design solutions; Shekhar is responsible for driving the corporate strategy and marketing operations including organizational growth and lead design strategy advisory for its key clients.
Founder Director - Elanvital Pvt. Ltd.
With robust experience in handling large/mega brand partner projects, Milind is responsible for the company’s aggressive large experiential spaces and legal portfolio along with spearheading Elanvital, a group company focusing on printing solutions.
With a keen interest in the amalgamation of design & technology, Siddharth leads the technology & IPR portfolios while heading Monsoonfish, a group company focusing on creating brand engagement through strategic design-technology interventions.