DESIGN IDEAS OF IMPACT
A brand is not what ‘you’ feel about it. Its what ‘they feel’ about it. The only true branding is the one which connects with its audience emotionally. Our work ensures that your brand delivers this impact.
What’s an idea that does not align with business goals. Our strategic analysis and solutions for every project that we undertake, sharpen our focus towards delivering business impact through design.
Brands are far beyond the visual aspect. At Lokusdesign, we build brands that people love, brands that people respect. We make brands talk so that people listen.
We help carve out a unique communications platform and build a comprehensive communications plan that differentiates our customer’s brand in the marketplace.
We help clients innovate novel products, entering new markets or forecast brand trends and social behavior.
We pride ourselves in approaching each packaging challenge with the spirit of innovation that has made Lokusdesign one of the foremost design companies, globally.
We understand the role that brand plays in customer choice, the client’s relative brand equity, the fit between the client’s brand and the identified customer sets and opportunities, and a way to build a strong brand. Our powerful techniques trigger our customers to think on the lines of their strengths, their competitor’s weaknesses and the key drivers for performance. Our thorough brand assessment is the core of our process. Every project at Lokusdesign begins with an in-depth evaluation of the current brand perception among its key stake holders.
This process provides a foundation for developing and evaluating brand actions, brand architecture and defines the communication design road map. Our innovation is grounded by our expertise in brand science. We look at brands as strategic assets that need to be aligned with the company’s vision, mission and portfolio. Using our analytical tools, we enable brands to shift demand and build greater financial value. We design experiences for brands that translate strategies into visual and verbal expressions.
- Brand Strategy
- Branding, Brand Management and Communication Strategy
- Communication and Graphic Design
- Corporate Identity Programs
- Corporate Identity Design
Clients come to us at various stages of their business cycle: innovating novel products, entering new markets or simply for a perspective of future brand trends and social behavior. Our dynamic approach combining research, business acumen, innovative
strategies, and brand and design ideas provides clarity and enables our clients to make comprehensive, performance-driven business decisions at various stages of their business cycle.
- Consumer Insights
- Gap Analysis
- Business & Brand Alignment
- Systems, Product and Service Ideas
- Brand Strategy & positioning
Lokusdesign helps clients develop a competitive advantage with packaging. We pride ourselves in approaching each packaging challenge with the spirit of innovation that has made our company one of the foremost design companies globally. We cater to packaging design needs across sectors like FMCG, food and beverage, health and beauty, with our truly integrated packaging design services.
Good package design incorporates more than just placing a product in a box, but creates an instant emotional connect between the consumer and the product. Our stunning high visibility designs attract consumers in a highly cluttered retail scope and build high perception value for its brand. Our distinctive designs, commitment to excellence and impressive portfolio are a testimony to our expertise in packaging design.
- Packaging Innovation
- Mechanism Design
- Engineering Design
- Prototyping and Validation
- Packaging Graphics
- Objective Definition
- Narrative Formation
- Experience Design
- Sculpture, Audio-visual and Print Design
- Technology Integration
- Turn-key Solutions
THE WAY WE WORK
needs, demands, opportunities
Gain insights through research and analysis, implicit and explicit needs.
understand, connect, strategise, forecast
Consider and analyze all angles before innovation, specs, features, packaging, strategy.
possibilities, conceptualize, envision, realize
Concepts, functional and visual, formal themes, silhouettes, color story, house-style and mechanisms.
create, test, refine, deliver
3D models, detailing, engineering, drawings, KLD, models, prototyping.