Suzlon

Suzlon

Designing brand identity for Suzlon.

Challenges:

Suzlon was concerned about losing core values and brand sanctity while growing aggressively, and retaining ability to transpire and maintain Suzlon’s core philosophy, values & brand guidelines in varied items like people, processes, culture, infrastructure, forms, signage, presentations, etc. It was also critical to develop procedures to manage and monitor key strategic brand touch points and implementing, maintaining and monitoring the consistency of the brand across these touch points.

Solution:

By becoming the brand & infrastructure custodians for Suzlon, Lokusdesign addressed Suzlon’s concerns and developed an overall brand strategy comprising of infrastructure branding, design family and macro guidelines which defined brand touch points supported with design and development, implementation and supervision, helping retain Suzlon’s core values and brand sanctity even through phases of aggressive growth.