Parachute - Marico

Raymond

Designing code-breakers in category for mass-market product range.

Challenges:

In a retail world with immense clutter, doing something that breaks the code totally and defies set market rules is a risky game to play as it is not only about going against these rules, but setting new ones in line with brand personality and value.

Solution:

Research and detailed visual analysis forming the foundation that held up a creative surge of ideas, a path-breaking concept was developed, refined and perfected through engineering and prototyping efforts, crafting success that defined newer market trends and improved brand value.