Parachute - Marico


Designing code-breakers in category for mass-market product range.


In a retail world with immense clutter, doing something that breaks the code totally and defies set market rules is a risky game to play as it is not only about going against these rules, but setting new ones in line with brand personality and value.


Research and detailed visual analysis forming the foundation that held up a creative surge of ideas, a path-breaking concept was developed, refined and perfected through engineering and prototyping efforts, crafting success that defined newer market trends and improved brand value.

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