Parachute - Marico
Retention and enhancing of existing brand value and recall was a challenge as packaging design of the market leader was to undergo a restructuring. Through packaging design, a contemporary form had to be defined that cues feminine, natural, high volume and unique, making the packaging stand out in an overcrowded international market.
Lokusdesign established the need for good branding space, elegance and making a quality statement. A stereotype-breaking, free-flowing and distinct form was envisioned to uphold brand value of Marico Parachute.