Parachute - Marico

Parachute - Marico

Designing packaging structure of 150ml and 300ml oil bottles for Marico Parachute.

Challenges:

Retention and enhancing of existing brand value and recall was a challenge as packaging design of the market leader was to undergo a restructuring. Through packaging design, a contemporary form had to be defined that cues feminine, natural, high volume and unique, making the packaging stand out in an overcrowded international market.

Solution:

Lokusdesign established the need for good branding space, elegance and making a quality statement. A stereotype-breaking, free-flowing and distinct form was envisioned to uphold brand value of Marico Parachute.