MIT Vishwashanti Gurukul

MIT Vishwashanti Gurukul

Creating brand identity for MIT Vishwashanti Gurukul.

Challenges:

Deeply engrained in Indian tradition and ethos is a strong bond of love and respect between a Guru and Shishya, which needed to be highlighted and given importance. At the same time, a modern sense of art/infrastructure and facilities need to facilitate the finest modern education. Blending tradition with modern sensibilities was key to creation of the brand identity.

Solution:

A detailed study of visual language around the physical campus led us to recreate similar colors for the brand identity, merging the two in harmony. A serious educational institute with a global mindset, modern education and traditional Indian value system was brought together, while taking visual cues from actual campus infrastructure.  The brand identity created was universally accepted and adaptable readily onto other marketing collaterals as well, creating a complete branding solution and building high brand value.

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