The super-luxury market screams exclusivity. To create a brand that reflects super-luxury and connects with the right target audience, Keiken had to be set apart from similar services and brands in an existing market bombarded with market communication and offering value service offerings.
Lokusdesign defined the brand promise of providing a superlative luxury experience. Keiken had to be simple, mature and premium, to suit the personality of the target audience. Keiken has been positioned as a pure, exclusive, lavish brand with character and confidence, lending cleanliness, flawlessness and refined class to the brand identity.