Dabur Vatika

Dabur Vatika

To create contemporary design for better shelf-impact and maintain that products are natural, yet modern, contemporary and have a distinct identity, reinforcing strong brand vision and induce purchase decision at retail points.

Challenges:

Packaging lacked youthful appeal and failed to induce buy-decision because of:

– Non-unique, old structure

– Non-communicative imagery

Solution:

Lokusdesign established Vatika as a more contemporary and synchronized brand to trigger quality and freshness in terms of product experience, packaging uniqueness, credibility and purchase intention. Design of new packaging structure helped emote superiority, trust & confidence.