Bajaj Finserv

Bajaj Finserv

Establishment of Bajaj Finance as a high-end brand.

Challenges:

Bajaj Finance envisioned expansion of their client portfolio and having a more focused branding communication approach that helps them create better service experience.

Solution:

By becoming brand consultants for Bajaj Finance, Lokusdesign helped expand their client portfolio from low ticket consumer durable finance to higher ticket portfolios, becoming a key player in these segments and building service experience for high class clientele. These were achieved through engagement and connect with an evolved and well-read target group, drawing better value for offerings and creating better mindshare.