Bajaj Finserv

Bajaj Finserv

Establishment of Bajaj Finance as a high-end brand.


Bajaj Finance envisioned expansion of their client portfolio and having a more focused branding communication approach that helps them create better service experience.


By becoming brand consultants for Bajaj Finance, Lokusdesign helped expand their client portfolio from low ticket consumer durable finance to higher ticket portfolios, becoming a key player in these segments and building service experience for high class clientele. These were achieved through engagement and connect with an evolved and well-read target group, drawing better value for offerings and creating better mindshare.

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