Those who have been following our series of Perspectives would have noticed a clear thread running through all the posts. They all ask the question “Why”. There are so many events that people, societies, nations, and, yes, brands go through. Rather than dwell on the event themselves we choose to reflect on the reason those events occurred. “What” offers an interesting anecdote but “Why” the opportunity for real wisdom! Why […]
Could the current crisis facing Facebook be stemming from the lack of a clearly defined/ understood/ practiced Purpose? It may well be so. Facebook grew because it gave people a platform to connect with one another beyond boundaries. However, Facebook continued to, consciously or unconsciously, position itself as a platform, the best out there yes, but still just a platform. There was no personal or emotional connect that Facebook could forge with their […]
“Justice is blind.” We all want so much to believe that. It should be a foundational belief of every citizen, that in the eyes of the law everyone is equal. The laws are written and a belief that “the law will take its own course” in case of any deviation is the core tenet that keeps society on the straight and narrow. But why do people lose faith in the […]
Apple. McDonald’s. Nike. All of these brands have iconic logos. Simple yet powerful. Striking yet pleasing. When you see the Apple logo, you think of sleek, forward-thinking gadgets. When you see McDonald’s golden arches, you think of Big Macs and fries. When you see Nike’s swoosh, you think of fitness. So, what sets these logos apart? There are three major aspects: uniqueness, easy recognizability, and legibility across billboards and mobile […]
When you think of Nike, you would visualize someone athletic and sporty. When you think of Rolls Royce, you would visualize someone regal and crèam de la crème. Johnson & Johnson comes across as kind, compassionate, and caring – a brand people trust, a brand people would like to associate themselves with. Harley Davidson comes across as strong, tough, and dynamic – a brand people find awe-inspiring, a brand people […]
In an extremely competitive market, brands are trying exceptionally hard for distinction, relevance, and growth. Every brand more or less knows what it wants to do, some brands also know how to do it but only the truly successful brands know why! You might be selling a range of home appliances, but do you know why you’re selling them? Is it just to make money, or is there a clear […]
Brand Experience Centres have become a worldwide trend. Although luxury automakers like Porsche are at the forefront of these centres – offering top-notch brand experiences – Brand Experience Centres are slowly picking up steam across other verticals and geographies as well: from names like Starbucks to technology majors like Samsung – everyone is building these cool spaces for customers to immerse themselves in a brand. And Indian brands are following […]
We wrote last week that people care so much about sporting results because this reinforces their innate sense of fairness and gives them hope that merit will stand out in the end. But what when it doesn’t? What of those who win by sharp practices? We, almost uniformly, respond with shock, anger, and disappointment to news of ball-tampering, performance-enhancing drugs, and even character flaws of our superstars in their lives […]
Across countries, cultures, and sporting persuasions, this question is a guaranteed conversation starter. Everyone you ask knows, everyone cares, and everyone has something deeply insightful to contribute. That last ball six, that heart-breaking loss in the semis to the top seed, and that crucial referee’s call, it’s all up for discussion and is all grist for the conversational mill. People don’t just follow sports with passion, they invest themselves into […]
8th March is here, and Women have their day again. Tributes to specific women and to the kind, in general, seem to be appearing everywhere. These seem to be garbed in a spectrum of emotions ranging from mildly condescending to admiringly sincere. Temporarily drowned into the undercurrent by this chorus are voices questioning the rationale of even having an International Women’s Day. Men don’t have a day, do they? And […]
- “Purpose” Is Back In Positioning And We Love It!
- The Public and the Republic Day
- Hearing The Voice Of Reason In The Social Echo Chamber
- The Museum: Emerging narratives in contemporary India
- What Role Can Brands Play In The Lives of their Consumers?
- The Copy-Cat Chronicles – 5 Brands That Chose to Follow and Fail
- The Feeling is Electric – The Havells story, and our part in it!
- The business of Entropy
- Hello 2018!