Identifying and understanding opportunities for innovation in the body spray segment. Analysis and conclusions. WHO? WHEN? WHERE? WHAT? • 46% of the working professionals use body spray on torso and armpit. Minority of working professionals use spray on entire upper body with neck. • 33% of youth uses body spray on upper body and clothes. Minority of youth uses body spray for torso. Most of the youth is unsure about usage of the body spray on  body so they have tendency to use the […]

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