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‘Tis The Season To Be Marketing

Take a look at your social media feeds. Did you notice that Christmas Trees are in full bloom, albeit made of steel and synthetic ferns? This is the time of the year when that full-bearded guy, dressed in red and sporting a gigantic smile is not Baba Ramdev but Santa Claus. But is the Christmas cheer real? Or is it as fake as the stockings lined with cotton wool bought from […]

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Seasonal Tastes – It’s Winter But Not As We Know It!

Have you seen the latest Fall ‘17 Collection from that international fashion brand? What about that new Winter-special selection? When you think of winter in India do you think of snowmen and sled runs or mustard oil to apply and Saag and Roti to eat? Winter in the USA is a very different feel from winter in UP. In most places in India, Fall is an accident that happens not […]

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Attn: Marketers & Brand Custodians

You’ve only got finite energy. And what you accomplish with it depends on where you channelize it. Spend it only on battling Entropy- the ever-increasing chaos, disturbance, and uncertainty in life, and it only saps you of time, money, and resources. Use it to create experiences of enduring value, and you flourish. The same is true of Brands as well. Just like people, Brands are engulfed by tremendous Entropy, which according to […]

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We’re On the Run – And We Love It!

Pune is on the move, literally as well as figuratively. Early morning, late evening, and for the more battle-hardened Punekar, even afternoons are all great times to hit the streets. Pune has voted with its feet and the winner of the fitness race is- drumroll please- Running! Punekars are more conscious of their fitness than ever before. Across all ages, genders, demographics, and economic persuasions, running is their chosen way […]

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No Cash – No Problem – A Year After Demonetization

It’s been a year since Indians were given the shock-treatment. Our cash-flush monetary system suddenly turned cash-deprived and despite public chest-beating by some political figures, the public by and large, enthusiastically embraced the move and the personal hardship it brought with it. Now, a year later, it’s still hard to separate the fact from fiction. Politicians and economists call demonetization either the biggest blunder in the history of India’s polity […]

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Spooked By ThanksGiving – Our Expanding Festival Calendar

To quote Michael Jackson slightly out of context – grisly ghouls from every tomb are closing in to seal your doom. But don’t be alarmed by all the witches and zombies crawling all over your social media timelines – it’s only India’s PDA for Halloween. Kids trick or treating, parties with adults in risqué costumes, and even corporates having scary make-up days have all become par for the course over […]

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Faster Forward – India’s Bullet Train!

In the design limelight these days is the cheetah-inspired logo of the bullet train created by a 2nd year National Institute of Design student Chakradhar Aalla. The logo works on multiple levels but what of the bullet train itself? After the project was launched with much fanfare it has seen more than it’s fair share of criticism. In a nutshell, the campaigns have been along the lines of “Does India […]

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The light that shines – Happy Diwali

It’s that time of the year again. Time for lights, sounds, celebrations, sweets, and families. Despite being under a bit of a legal and meteorological cloud this year, chances are the fervor will be higher than ever. What is it about Diwali that attracts us so? Legend has it that the festival celebrates the return of Lord Rama to his kingdom after a long exile and after having vanquished a […]

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Taxing times – the GST saga

Depending on which side of the political aisle you stand, GST is either the tax that destroyed the Indian economy, or the legislation that will elevate India to previously unheard of heights. Whatever be the political affiliation, it’s fair to say that 3 months into the new regime, implementation has not been problem-free. From a design point of view – what’s the moral of the story? Well, as with most […]

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The Great Man and the relevance challenge!

India observes the birth of Mohandas Karamchand Gandhi on 2nd October every year. The last century and a half have seen the man became a Mahatma and even something much larger. Today though, the world, even beyond India, is tilted towards a “me-first” version of muscular self-identification far removed from virtues like “Seva” and “Ahimsa”. So, what is his relevance to us now? The answer, as always, lies in the […]

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