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I Have Some Good News and Some Bad News, But Would You Like To Hear The Fake News First?

Apparently, 59% of respondents in a survey said that they would stop buying the products or services of a brand, even one they “loved” if it shared “fake news” with them. The connect of a brand with such “fake news” does not even have to be so direct to hurt-mega brands like Kellogg’s saw a public backlash when it was revealed that their ads were appearing on sites known to […]

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10 Packaging Structures that caught our eye

Packaging is a core part of building and creating a brand image with the end users. The packaging of the product is the first point of contact the brand has with the customer. An impressive packaging helps in creating a brand impression in the end user’s mind which elevates brand recall during a subsequent purchase. While keeping in mind attractive packaging strategy, a brand needs to tread carefully. You wouldn’t […]

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Remembering Some F & B Branding Fails

Branding is nothing short of effective storytelling. Ideally, a brand must introspect on what its core values are, and craft a relatable story that will help audiences connect with their values. And although brands may have the best intentions, if they are not a hundred percent clear of their own messaging, they could fail in communicating their essence, which could, in turn, hurt business. Another factor that marketers need to […]

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Best practices for restaurant / hotel branding

When you walk into an establishment, be it a restaurant or a hotel, what are the first things you notice? As marketers, the first things we may notice are logos and fonts, but what about the patrons? They will enter your establishment with minimal expectations, so what they may see will make a lasting impression. Often, the first things that we typically notice are décor, colours, furniture arrangement, and the […]

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7 reasons why your Brand’s Architecture matters

What is common amongst companies such as Sony, P&G, Hindustan Lever, Amazon, and FedEx? Yes, they are all established players in their domain and have a strong brand presence. But, apart from that what resonates across these brands is a strong brand architecture that emphasizes their corporate brand name over individual brands. As we delve deeper into the empowered economy, brands across the globe are gearing up to provide authentic […]

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5 Points to Consider While Designing a Logo for Your Brand

Close your eyes and imagine your favourite food. What’s the first thing that pops into your mind? Is it the smell of the dish? It’s texture on your tongue? Or would it be the way it looks? Most people pick answer number 3 and for good reason. Around 30% to 40% of our cerebral cortex is used for vision, as opposed to a mere 3% for hearing and 8% for […]

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No Mo’ Nano – Goodbye and Thank You For The Memories

Nano in Ratan Tata’s (presumably) native Gujarati means “small” -presumably an inside joke the top management at Tata Motors bought into while naming their soon-to-launch microsized-wondercar. It’s fair to assume they did not expect the adjective “small” to apply to the lifespan of the vehicle though. Recent reports suggest that the Nano may have died an unnoticed and unlamented death in Sanand. So, what went wrong with the so-called people’s […]

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Life’s Good – But Is The Corporate Brand Communication?

It seems that everyone in India who has anything to do with marketing or branding has seen the LG Innovation Story. The Corporate Brand Film created to celebrate 21 years of the brand has already seen over 116 million views on YouTube. The film is beautifully made, shot, emoted, and set to music. It tells an uplifting story. It tugs at the heartstrings and shines a spotlight on some of […]

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Let’s Raise Our Cups To a Truly Inspirational Leader

Every time you, as a brand custodian, feel threatened by the Entropy/ chaos around your brand and are tempted to consider a knee-jerk, short-term riposte, we recommend taking a moment to stop for a cup of coffee. While having that cup, we encourage taking a look around the Starbucks you are in… (well, of course, it’s a Starbucks!). Think of the tens of thousands of Starbucks outlets around the world, […]

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6 points to consider while driving Customer Engagement for your Brand

In a world where brands are battling severe competition, driving customer engagement has become every brand’s key goal. Establishing a connection with your customers and building an enduring relationship based on engagement is vital for success. Since customers tend to make purchasing decisions based on their entire experience with a brand, and not just based on reviews or word-of-mouth, the onus of building a strong, relatable brand is entirely on […]

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