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Just ‘Cause – Why Brands Shouldn’t Support Causes (…And Why They Should)

I’ve written here that I think Nike may have been justified in their recent choice of ad spokesmodel (you know the one I’m talking about). I have also written here that I do not believe the assorted pubs, doughnut shops, and mattresses gleefully posting meme-worthy content on their social channels after the Sec 377 verdict were similarly justified. Hypocrisy much? Well, you decide. To my mind, the most critical question […]

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7 Ways in Which Brands Can Drive Loyalty

Loyalty is a powerful feeling that can unite millions of people together towards a common shared goal. It is strong enough to make an individual take substantial risks for the object of their allegiance. The concept has been explored by psychologists, philosophers, economics, political scientists, and marketers alike. And certain evolutionary biologists view loyalty as an adaptive mechanism passed down through the generations. To a relationship counsellor, it could mean […]

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12 Powerful Vision Statements Driving Strong Brands

Earlier, we had discussed how the driving force behind any brand is its purpose. Like the captain of a ship navigating its way through unpredictable seas, a brand’s purpose acts as the driving force behind an organization. Brand vision, on the other hand, is comparable to a compass. The brand’s vision is what shows the path for the rest to follow. The vision helps the company plan out exactly where […]

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7 Signs That Your Business Needs Rebranding

  The sum of the beliefs, ideas, and impressions a consumer possesses of what a specific brand represents defines the overall branding. Branding traditionally consists of the look of the product and its accessories, such as logos, slogans, and other identifiers. There are many factors at play when customers are interacting with a brand. This perception of the brand can be strengthened via advertising, word of mouth publicity, packaging, and […]

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I Have Some Good News and Some Bad News, But Would You Like To Hear The Fake News First?

Apparently, 59% of respondents in a survey said that they would stop buying the products or services of a brand, even one they “loved” if it shared “fake news” with them. The connect of a brand with such “fake news” does not even have to be so direct to hurt-mega brands like Kellogg’s saw a public backlash when it was revealed that their ads were appearing on sites known to […]

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Differentiate your Brand to stand out in a Cluttered Industry…

Imagine we give you 3 full bottles of mineral water. Each bottle is identical to one another. All three contain the same quantity of water. We ask you to use descriptive words to distinguish the three. Chances are you’d describe them using adjectives that are pretty similar to each other. It’s hard to find any stark differences between these 3 bottles, isn’t it? Now… imagine we place labels on each […]

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6 Points to consider while defining your Brand’s Vision

  Behind some of the most game-changing businesses in the world lay a vision… a vision of what they aspired to achieve… a vision that gave the business a strong sense of direction. Visionaries such as Steve Jobs have challenged the status quo and have gone ahead to build brands that people trust and love. In a post-Jobs world, Elon Musk and his companies have been focusing on building a […]

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What is Brand Identity?

You enter a room. In front of you, are identical triplets. You’re given a task to find the differences between them. How would you go about it? Like these young men, there are numerous products available today that are similar to each other, albeit to a lesser extent. These products are similar in terms of utility, price, efficiency, and other factors. In such an environment, how can you help your […]

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7 Logo Design Trends that are catching up fast…

1) Adaptable Logo Design: This trend focuses on the visual elements that can be adapted or changed. The trick here is to be creative while maintaining the original essence of the brand’s identity. As opposed to a singular and static logo, an adaptable brand identity is more dynamic and interactive with the viewer. This trend has led to more flexible and more personalised brand identity models. An example is Snapchat. Image […]

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B(u)y The Numbers – The Complicated Relationship Between Brands And Influencers

67% of brand marketers believed that campaigns with Social Media Influencers helped them become visible to a targeted audience. Some studies claim a 7.65X return in media value on each $ spent on social media Influencers. In 2018, Instagram is expected to see over 25 Million brand-sponsored influencer posts -costing brands over $ 1.2 Billion. These are staggering numbers by any yardstick, but the picture is not all rosy. Some […]

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