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Why brand loyalty matters…

In a world driven by instant gratification and countless choices, companies have to be hyper-focused on their Purpose to create brand loyalty. However, with the consumer becoming savvier than ever before and enjoying a plethora of options, driving brand loyalty in today’s marketplace is not easy. Customers today are spoilt for choice – with competing brands, numerous marketing channels, and the rise of influencer-driven recommendations. It is hard enough to […]

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7 Logo Design Failures Every Brand Should Learn From

It is undeniable that a great logo is a powerful marketing tool. It not only gives a brand an easy to recognize identity but also communicates volumes about what the brand stands for, what its values are, and what it has to offer. We have written in the past about the factors brands must consider while creating truly effective and evocative logos. The first feature of a great logo is […]

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You Say Zo-may-to, I say Zo-mah-to

  A single delivery guy in a dimly-lit street carefully opens the food packets he is (presumably) delivering and has a few bites from each before systematically sealing each and proceeding on his job. BW (Before WhatsApp), this would have been a small story. Today, there is a sharp debate ignited pitting those who blame corporate greed against those who blame human greed. But ignoring that juicy debate for a moment, […]

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5 rebranding exercises that really worked…

Time and tide wait for now one. Consumers change, environments evolve, even technology causes disruptions. Branding can get out-dated, monotonous, or plain irrelevant. With these changing times and customer preferences, companies have to re-invent their marketing to stay in the game -and this is hard. Here are some inspirational stories of brands that were the victim of out-dated branding and how they got back into the game. Apple: 16 September 1985 […]

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5 Ways Brands Can Grow Awareness

Do consumers know about your brand and what it represents? That’s the crux of Brand Awareness. Do you search on the net or do you Google? Do you use a mobile wallet to conduct a financial transaction or do you PayTM it? That’s the holy grail of what brand awareness can do for you. It can embed the consciousness of the brand and the value it can deliver into the […]

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7 cases that illustrate that good design is good business

A good design is to a brand what oxygen is to living beings. Irrespective of what sector the brand caters to, a good product, packaging, and logo design help a brand stand out and thrive. Good design here is an umbrella term which includes brand logos, retail experiences, product, packaging, web presence et al. To create a brand impression in the market you need to ace them all. Let us […]

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6 factors for brands to consider while designing their communication

To make a brand powerful – it requires thought, planning, and consistency in communication. A brand needs to fit into a consumer’s life and value set seamlessly. Making a brand is not just about your product or your service anymore –it is about showcasing what makes the brand tick. Here are some points for brands to consider while designing their communication: 1) Precise Communication / Positioning – It is crucial for […]

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Apple’s Feel-Good Message Of The Year- And Why It’s Great Marketing

Honest confession -I’m not overly fond of advertising at this time of the year. It is one of my pet peeves how brands try to force fit the “peace and happiness” message of the holiday season into their overall messaging. Many of the connections they draw are tenuous and, even worse, often these are completely out of character for the brand itself. That’s why when something so refined and apt […]

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8 of the Best Retail Spaces Globally

In the day and age of online shopping, it has become harder than ever to entice customers into a retail store. How do you persuade shoppers to visit your store amidst the traffic and crowds when they can buy what they want from the comfort of their homes? As the convenience of e-commerce becomes more and more evident, a retail store has to be much more than a place to […]

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6 recent packaging designs in the personal care space that caught our eye

Nations such as India and Brazil are seeing tremendous economic growth. With that growth comes a significant rise in the disposable income of the people. These more well-off consumers are changing their buying preferences, consumption habits, and requirements too. One of the changes this affluence has sparked is an interest in higher value and better designed personal care products. As it happens, the APAC geography is doing particularly well in […]

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