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6 factors for brands to consider while designing their communication

To make a brand powerful – it requires thought, planning, and consistency in communication. A brand needs to fit into a consumer’s life and value set seamlessly. Making a brand is not just about your product or your service anymore –it is about showcasing what makes the brand tick. Here are some points for brands to consider while designing their communication: 1) Precise Communication / Positioning – It is crucial for […]

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Apple’s Feel-Good Message Of The Year- And Why It’s Great Marketing

Honest confession -I’m not overly fond of advertising at this time of the year. It is one of my pet peeves how brands try to force fit the “peace and happiness” message of the holiday season into their overall messaging. Many of the connections they draw are tenuous and, even worse, often these are completely out of character for the brand itself. That’s why when something so refined and apt […]

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8 of the Best Retail Spaces Globally

In the day and age of online shopping, it has become harder than ever to entice customers into a retail store. How do you persuade shoppers to visit your store amidst the traffic and crowds when they can buy what they want from the comfort of their homes? As the convenience of e-commerce becomes more and more evident, a retail store has to be much more than a place to […]

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6 recent packaging designs in the personal care space that caught our eye

Nations such as India and Brazil are seeing tremendous economic growth. With that growth comes a significant rise in the disposable income of the people. These more well-off consumers are changing their buying preferences, consumption habits, and requirements too. One of the changes this affluence has sparked is an interest in higher value and better designed personal care products. As it happens, the APAC geography is doing particularly well in […]

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F & B packaging trends to watch out for in 2019

By 2020, the food packaging industry in India will soar to $65 Billion from the current $40 Billion. Being one of the five biggest packaged food sellers globally, India has established its position as a key market globally. The volume makes it Asia’s second largest country with over 34 Million tonnes of sales volume. Despite these promising developments and predictions, it is fair to say that India is still an […]

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7 mistakes to avoid when branding consumer durables

From your coffee maker to your electric toaster – your hairdryer, your smartphone, washing machine your electric toothbrush – it’s all in the consumer durable category. But what makes a brand more successful than the others? It may be down to how the brand is perceived by its consumers. Consumers may not know the specific tangible differences between two brands – however, they still have preferences and these preferences are […]

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E-commerce Branding Best Practices

In the e-commerce world, sales are entirely web-based or app-based. Your website/app is your hub and sales are driven by online advertising and branding. It’s “No branding, no sales” in the competitive e-commerce space -there’s always another site available for the consumer! How do you create and promote an online brand and how is it different from the traditional? While the principles of branding are universal, the online world is […]

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4 logo design stories each brand can learn from…

The logo is often the first point of contact of a brand with its customer audience. It is a vital marketing tool for the marketers to create, establish, and cement the brand’s identity in the minds of the consumers. The logo reinforces what the company or brand is trying to communicate about itself by providing a unique visual stamp of the identity of the brand. A good and effective logo […]

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The Importance of the Art of Looking, Drawing, and Storytelling

We live in a society, so we believe in what it tells us, preaches to us. We accept it all happily because we feel it is good for us. The society has made standard systems for every field and if any particular system says this is a problem, we take it seriously and work on it. A few years ago our education system became very conscious of Dyslexia and said if some […]

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To Retail Brands With An Eye On Ikea

Ikea’s Hyderabad store opening was the stuff of retail legend. There were traffic jams on the highways leading to and away from the store. Footfalls and sales were at levels seldom encountered in India before. Even the in-house restaurant is said to have clocked enviably high sales on the opening day. Despite it being early days yet, there is a sense that this take-off is due to more than mere […]

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