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I Have Some Good News and Some Bad News, But Would You Like To Hear The Fake News First?

Apparently, 59% of respondents in a survey said that they would stop buying the products or services of a brand, even one they “loved” if it shared “fake news” with them. The connect of a brand with such “fake news” does not even have to be so direct to hurt-mega brands like Kellogg’s saw a public backlash when it was revealed that their ads were appearing on sites known to […]

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Differentiate your Brand to stand out in a Cluttered Industry…

Imagine we give you 3 full bottles of mineral water. Each bottle is identical to one another. All three contain the same quantity of water. We ask you to use descriptive words to distinguish the three. Chances are you’d describe them using adjectives that are pretty similar to each other. It’s hard to find any stark differences between these 3 bottles, isn’t it? Now… imagine we place labels on each […]

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6 Points to consider while defining your Brand’s Vision

  Behind some of the most game-changing businesses in the world lay a vision… a vision of what they aspired to achieve… a vision that gave the business a strong sense of direction. Visionaries such as Steve Jobs have challenged the status quo and have gone ahead to build brands that people trust and love. In a post-Jobs world, Elon Musk and his companies have been focusing on building a […]

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What is Brand Identity?

You enter a room. In front of you, are identical triplets. You’re given a task to find the differences between them. How would you go about it? Like these young men, there are numerous products available today that are similar to each other, albeit to a lesser extent. These products are similar in terms of utility, price, efficiency, and other factors. In such an environment, how can you help your […]

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7 Logo Design Trends that are catching up fast…

1) Adaptable Logo Design: This trend focuses on the visual elements that can be adapted or changed. The trick here is to be creative while maintaining the original essence of the brand’s identity. As opposed to a singular and static logo, an adaptable brand identity is more dynamic and interactive with the viewer. This trend has led to more flexible and more personalised brand identity models. An example is Snapchat. Image […]

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B(u)y The Numbers – The Complicated Relationship Between Brands And Influencers

67% of brand marketers believed that campaigns with Social Media Influencers helped them become visible to a targeted audience. Some studies claim a 7.65X return in media value on each $ spent on social media Influencers. In 2018, Instagram is expected to see over 25 Million brand-sponsored influencer posts -costing brands over $ 1.2 Billion. These are staggering numbers by any yardstick, but the picture is not all rosy. Some […]

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I Have Some Good News and Some Bad News, But Would You Like To Hear The Fake News First?

Apparently, 59% of respondents in a survey said that they would stop buying the products or services of a brand, even one they “loved” if it shared “fake news” with them. The connect of a brand with such “fake news” does not even have to be so direct to hurt-mega brands like Kellogg’s saw a public backlash when it was revealed that their ads were appearing on sites known to […]

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10 Packaging Structures that caught our eye

Packaging is a core part of building and creating a brand image with the end users. The packaging of the product is the first point of contact the brand has with the customer. An impressive packaging helps in creating a brand impression in the end user’s mind which elevates brand recall during a subsequent purchase. While keeping in mind attractive packaging strategy, a brand needs to tread carefully. You wouldn’t […]

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Remembering Some F & B Branding Fails

Branding is nothing short of effective storytelling. Ideally, a brand must introspect on what its core values are, and craft a relatable story that will help audiences connect with their values. And although brands may have the best intentions, if they are not a hundred percent clear of their own messaging, they could fail in communicating their essence, which could, in turn, hurt business. Another factor that marketers need to […]

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Best practices for restaurant / hotel branding

When you walk into an establishment, be it a restaurant or a hotel, what are the first things you notice? As marketers, the first things we may notice are logos and fonts, but what about the patrons? They will enter your establishment with minimal expectations, so what they may see will make a lasting impression. Often, the first things that we typically notice are décor, colours, furniture arrangement, and the […]

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