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We’re On the Run – And We Love It!

Pune is on the move, literally as well as figuratively. Early morning, late evening, and for the more battle-hardened Punekar, even afternoons are all great times to hit the streets. Pune has voted with its feet and the winner of the fitness race is- drumroll please- Running! Punekars are more conscious of their fitness than ever before. Across all ages, genders, demographics, and economic persuasions, running is their chosen way […]

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No Cash – No Problem – A Year After Demonetization

It’s been a year since Indians were given the shock-treatment. Our cash-flush monetary system suddenly turned cash-deprived and despite public chest-beating by some political figures, the public by and large, enthusiastically embraced the move and the personal hardship it brought with it. Now, a year later, it’s still hard to separate the fact from fiction. Politicians and economists call demonetization either the biggest blunder in the history of India’s polity […]

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Spooked By ThanksGiving – Our Expanding Festival Calendar

To quote Michael Jackson slightly out of context – grisly ghouls from every tomb are closing in to seal your doom. But don’t be alarmed by all the witches and zombies crawling all over your social media timelines – it’s only India’s PDA for Halloween. Kids trick or treating, parties with adults in risqué costumes, and even corporates having scary make-up days have all become par for the course over […]

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Faster Forward – India’s Bullet Train!

In the design limelight these days is the cheetah-inspired logo of the bullet train created by a 2nd year National Institute of Design student Chakradhar Aalla. The logo works on multiple levels but what of the bullet train itself? After the project was launched with much fanfare it has seen more than it’s fair share of criticism. In a nutshell, the campaigns have been along the lines of “Does India […]

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The light that shines – Happy Diwali

It’s that time of the year again. Time for lights, sounds, celebrations, sweets, and families. Despite being under a bit of a legal and meteorological cloud this year, chances are the fervor will be higher than ever. What is it about Diwali that attracts us so? Legend has it that the festival celebrates the return of Lord Rama to his kingdom after a long exile and after having vanquished a […]

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Taxing times – the GST saga

Depending on which side of the political aisle you stand, GST is either the tax that destroyed the Indian economy, or the legislation that will elevate India to previously unheard of heights. Whatever be the political affiliation, it’s fair to say that 3 months into the new regime, implementation has not been problem-free. From a design point of view – what’s the moral of the story? Well, as with most […]

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The Great Man and the relevance challenge!

India observes the birth of Mohandas Karamchand Gandhi on 2nd October every year. The last century and a half have seen the man became a Mahatma and even something much larger. Today though, the world, even beyond India, is tilted towards a “me-first” version of muscular self-identification far removed from virtues like “Seva” and “Ahimsa”. So, what is his relevance to us now? The answer, as always, lies in the […]

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Arty Facts – A Museum Must Inspire – But How?

“Great Art is Great because it inspired you greatly. If it didn’t, no matter what the critics, the museums and the galleries say, it’s not great art for you.” Yoko Ono The need to provide an ‘experience’ is a driving force that brands across the world are capitalizing on. Be it from selling a luxury car to something as every day as banking, it is the ‘experience quotient’ that has […]

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Your Brand Needs A Purpose, More Than A Promise

They used to tell a story about branding. In the old Soviet Union, TVs were all unbranded and made in various government-owned factories across the country. Consumers though took to checking out the maker’s marking on the chassis because it became apparent that the TVs coming from one specific factory were of a better quality. Albeit unwittingly, that mark of the factory had become a brand. That rudimentary brand promised […]

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Museums Must Inspire to Stay Relevant

“A visit to a museum is a search for beauty, truth, and meaning in our lives” – Maria Kalman UK’s major museums and galleries reported a fall in visitors of almost 1.5 million over the period from 2015 to 2016. The fall was even more drastic among the younger demographics. Even the Louvre in Paris saw a 20% drop in attendance over the preceding year in the same period. While […]

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