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Arty Facts – A Museum Must Inspire – But How?

“Great Art is Great because it inspired you greatly. If it didn’t, no matter what the critics, the museums and the galleries say, it’s not great art for you.” Yoko Ono The need to provide an ‘experience’ is a driving force that brands across the world are capitalizing on. Be it from selling a luxury car to something as every day as banking, it is the ‘experience quotient’ that has […]

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Your Brand Needs A Purpose, More Than A Promise

They used to tell a story about branding. In the old Soviet Union, TVs were all unbranded and made in various government-owned factories across the country. Consumers though took to checking out the maker’s marking on the chassis because it became apparent that the TVs coming from one specific factory were of a better quality. Albeit unwittingly, that mark of the factory had become a brand. That rudimentary brand promised […]

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Museums Must Inspire to Stay Relevant

“A visit to a museum is a search for beauty, truth, and meaning in our lives” – Maria Kalman UK’s major museums and galleries reported a fall in visitors of almost 1.5 million over the period from 2015 to 2016. The fall was even more drastic among the younger demographics. Even the Louvre in Paris saw a 20% drop in attendance over the preceding year in the same period. While […]

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Museums – Not Relics Of The Past But Inspiration For The Future

“Museums should be places where you raise questions, not just show stuff.”: William Thorsell When we talk of museums we think of a large, monolithic and imposing structure where people go to look at objects that stand in mute testimony of the glories of the past. As the cultural data banks of society, museums acted as a bridge between the cultural past and the present contemporary public. As the keepers […]

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Competition cannot be central to your Brand Strategy!

“The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.”: Seth Godin The Himalayan Terai may be an unusual place to start a blog about branding strategy but that’s where we must travel for inspiration. This is where we find the Musk Deer – a near mythical creature, sleek of skin and slight of […]

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Where is the Love?

Identifying and understanding opportunities for innovation in the body spray segment. Analysis and conclusions. WHO? WHEN? WHERE? WHAT? • 46% of the working professionals use body spray on torso and armpit. Minority of working professionals use spray on entire upper body with neck. • 33% of youth uses body spray on upper body and clothes. Minority of youth uses body spray for torso. Most of the youth is unsure about usage of the body spray on  body so they have tendency to use the […]

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